ABD, derived from the Arabic word for 'slave,' serves as the cornerstone of our brand's philosophy. At ABD, we believe in being true only to oneself and God. In a world where many find themselves enslaved by the confines of societal norms and media influences, we've created a brand for those who recognise their uniqueness and strive to break free from the rat race. Our mission extends beyond fashion; we commit to donating a portion of our profits to charities dedicated to liberating those oppressed and unable to escape the shackles of the system they are trapped in.